How To Start Your Marketing Plan
1. Understand your Business
2. Define your Target Audience
3. Get to Know your Competitors
4. Make a List of Your Goals
6. Set your marketing budget
I know budget projections aren’t the most fun part of planning. But to keep everything under control and to understand which promotional expenses and marketing strategies give you the highest return on investment, you need to go through it.
Base your budget on your business plan. Include all the information documented in your marketing plan to create financial projections. For example, include the Instagram ads expenses you expect to incur and what your expected results will be in terms of new customers, sales and profits, according to your previous goals.
And don’t worry. Your financial projections will never be fully accurate. You will always need to tweak or tailor something to make a project more affordable in the long run.
7. Hands On
Regardless you are willing to go deeper and write a 100 page document or trying to keep things simple, these steps are great to guide you in your planning. As I said before, you know your business better than anyone. So, write a marketing plan that is ideal for your business needs.
Now, let’s get started!