A lead is a person or organization who indicates interest in what you are selling, be it a product or a service. Leads usually share this interest after opening a company’s communication (by sharing contact information, like an email, phone or social media handle).
Let’s say one beautiful morning you answered an online test to understand which vitamins are ideal for you. To receive your results, you need to share your name, age and email information. When you receive your results in a beautiful email, together with the list of supplements resulting from the survey, you receive a little message from the e-commerce that provides them. Yes, you are now a lead and that’s what it feels like.